Healthcare Information LLC

Healthcare Information is dedicated to improving the experiences of patients through innovative software and hardware solutions for hospital, health system and clinic environments. It developed the first Android television for healthcare settings as well as web-based control and MediaCare2 streaming video, along with a range of educational content and tools to help improve patient satisfaction.

Business Challenge

Founded in 1970, Healthcare Information has been at the forefront of hospital television innovation and is proud of its long list of industry firsts, such as the swing arm for hospital televisions and universal pillow speaker function. Beginning in 2012, Healthcare Information began an initiative to transition from a focus on hardware offerings to a company that provides healthcare facilities with integrated solutions that create more interactive patient experiences, enabling them to better manage to metrics.

Team Fleisher Communications PR Strategy

Team Fleisher Communications worked with the internal Healthcare Information team to develop online content to support the new brand positioning. Beyond website messages and positioning, white papers were developed on a range of issues related to patient satisfaction and tips for hospitals, health systems and clinics to improve patient experiences in ways that enhance the bottom line. Additionally, a media relations program was launched to publicize new product offerings and solutions as well as position the company as an expert on patient experiences.

Results
Healthcare Information secured coverage in health-related media and numerous web outlets, contributing to enhanced SEO. The company also improved its positioning as an industry expert.

David Bishop, VP of Marketing, Healthcare Information LLC

“When I was in the midst of a rebranding initiative, I turned to Team Fleisher Communications for help in developing content for the web and further demonstrating our market position as a leader in patient satisfaction solutions. The result has been crisp and clean copy, and white papers that have been leveraged as a lead generation tool. Now, we’re expanding into media relations because of their expertise in the healthcare space.”