PR, Media & Communication Services from Team Fleisher

IT'S ABOUT THE WORK AND ITS IMPACT

When it comes to your business, you want a return on your investment. Team Fleisher is a communications partner that delivers outstanding communications solutions based upon decades of experience. We exceed expectations. We stand out. No wasted time. No wasted money. Simply, the results you deserve.

Our Services Include:

Media Relations

Secure consistent, compelling, on-target media coverage for third-party credibility, expert positioning and awareness.

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We are proud to be known for the earned media we secure for our clients. It’s steady, on-message and consistent. Our focus is to ensure that the media coverage we secure promotes your story in print, broadcast, online and social networking outlets. We secure coverage in local and national venues as well as industry vertical and key trade outlets. Our daily efforts include creating compelling pitches that are proactive and timely. We develop distribution lists that reach your target audiences. And most importantly, we forge relationships with key reporters, editors and influencers to ensure placements.

Content Creation

Create content that is valuable to potential customers and encourages them to turn to you for more.

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We help you determine the topics that matter most to your customers. Then we develop compelling content and target the best communication vehicles to position you as an industry thought leader, to drive traffic to your website, aid in lead generation, and complement your overall communications strategy. Among the writing and content generation services we offer:

At times the content we create is used by bloggers and journalists. In addition, the content is optimized for SEO.

Social Media Relations

Connect and build rapport with your target audiences by tapping into the power of multiple social media venues.

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Numerous social media tools exist and are being introduced almost daily. Many present opportunities to raise your company’s visibility. Others not so much. Not all social media tools are right for everyone. We can help you determine which tools you should be using and guide you in how to do so effectively. In addition, we can monitor your social networking strategy or run it for you. We can assist you in measuring your tactics so that you know if the strategy is working.

Media Training

Prepare company principals to make the most of their media opportunities and deliver messages that resonate with core audiences.

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Every interview – whether in broadcast, video, print or online form – is an opportunity to reach a broader audience in a powerful way. Failing to prepare for the interview is akin to squandering that opportunity. That’s because many people who approach the media view it as a conversation when, in reality, it’s a presentation. Messaging and preparation are critical to a positive outcome. We give you the tools and training you need to deliver your company’s story and messaging in a manner that is easy to understand, powerful, provocative and memorable.

Strategic Counseling

Develop unique strategies that align with company goals and outline a powerful implementation plan.

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Change Communications

Create buy-in and connect with your key stakeholders by implementing a strategic change management plan.

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Communicating change can present many challenges. To make your point in the most powerful way with your employees, sales force or internal team requires an ability to see a situation objectively, to develop messages that resonate with all audiences and to leverage the right tools to secure buy-in. Our experience in communicating in times of stress or change, from implementation of complex processes and systems to workforce reductions and acquisitions, helps you simplify the complexities and ease the transition.

Trade Show Support

Secure opportunities with industry media and influencers by leveraging the resources of our team.

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Trade shows and conferences attract media and influencers as well as exhibitors and customers. While your primary focus may be on generating sales leads, the truth is you have a tremendous opportunity to expand upon your sales efforts and reach a much bigger audience. We implement a plan to tap into those influencers well in advance of the show or conference, helping to position you as an expert and creating story ideas that enable you to rise above the noise. We have attended numerous conferences and shows with our clients in order to secure media opportunities on site, furthering your thought leadership and cultivating relationships with influencers that prove valuable long after the show has closed.

Crisis Communication

Prepare for a crisis and navigate the unpredictable with a solid communications team by your side.

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We believe every company should have a crisis communication plan in place for a myriad of potential scenarios. We can assist with preparing your company and its principals to respond to an internal or external crisis, or an adverse event that is outside of the company’s domain. In addition, we are at your side if a crisis hits in order to ensure messaging is consistent and addresses the crisis situation satisfactorily.

Merit Recognization

Identify, recommend, and manage merit and award opportunities for your company and key leadership.

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DEEP EXPERTISE AND SENIOR COUNSEL AT EVERY STEP

Every business is unique, and we remain flexible to offer solutions for each. Team Fleisher Communications works with a diverse group of B2B and B2C companies, ranging from startups to Fortune 500 companies. Through our experience, expertise and resources, we adapt to your specific needs.

Our Focus Areas Include:

Healthcare IT

No single industry is changing at a faster pace than healthcare information technology.

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The U.S. government is spearheading an overhaul of the medical system, expanding resources and demanding a shift from fee-for-service to pay-for-performance. Business intelligence, analytics and metrics are more important than ever in the healthcare community. The scenario presents healthcare IT companies with a historic opportunity to highlight their solutions as never before.

Healthcare IT companies need to be well positioned to present their stories and demonstrate ROI in what has become a highly competitive market. We know how to raise your visibility and position you as the one to watch. We have helped healthcare IT companies launch and grow to become industry leaders. We create PR strategies that involve a well-crafted story leading to credibility, awareness and leads.

Technology

Innovative companies built on groundbreaking technology have turned to Team Fleisher for the PR they need to get the word out.

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By nature, companies whose products involve emerging technologies are generally not well known. It’s our job to help build credibility with customers, prospects and the business community. For example, we tapped into media experience and storytelling skills to help secure earned media for a company whose tools are built on “augmented reality,” software that takes shopping to a whole new level.

Business, Financial and Service

Communications strategies for the business, financial and service sectors.

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Our communications strategies for companies in the business, financial and service sectors are diverse. We focus on positioning our clients as thought leaders and industry experts, enabling them to provide insight in consumer and trade outlets that reach their target audiences. We may also use vehicles such as profiles, bylined articles, guest blog posts, Q&A’s and webinars to build upon your messaging and story.

For business, financial and services clients, we also focus on highlighting services offered, business differentiators and potential consumer concerns.

Retail

We have been at the forefront of aggressive PR campaigns for retailers at each end of the spectrum.

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Non-Profit

The challenges facing nonprofits are unique.

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Like other organizations they seek to raise visibility, succeed in their missions and in many cases fundraise to achieve their objectives. Team Fleisher helps nonprofits implement strategy to drive success, create compelling messaging that rises above the noise, identifies and trains spokespersons to communicate effectively, secure beneficial earned media and utilize social media to engage, inspire and achieve the organization’s goals.

Legal Industry

We partner with numerous law firms in many different specialty areas to meet a wide range of objectives.

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Our work in the legal industry ranges from the promotion of specific legal services to expert positioning in niche areas of the law. Some examples include:

Securing earned media, thereby potentially influencing the court of public opinion and key influencers, such as government officials and referral sources
Reaching target audiences with bylined articles and making our clients available for insight in their areas of expertise
Developing outreach strategies upon the initiation of litigation
Leveraging merit awards
Securing speaking opportunities

Crisis Communication and Change Management

Every organization is vulnerable to crises.

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