Hello old friend. Remember us? You’ve probably noticed that we’ve been a little absent on the blog as of late. You know the whole analogy about how the cobbler’s kid has no shoes? Guilty as charged. So what have we been doing? We’re glad you asked. Gallivanting throughout Europe, of course. Kidding…we’ve been busy! 2017 has brought a diverse client base, exciting new challenges and opportunities for growth across the board.
We’ve recently fielded a lot of questions about blogging and since we’re back at it, we thought we’d share our thoughts. Whether you’re the CEO of a Fortune 500 company or an entrepreneur just starting out, a blog can be an enormously helpful tool for building your business – if it’s done right. Here are our tips:
- Ask Yourself, “Do I Need a Blog”?
A blog might not always be the best use of your company’s resources. Consider your audience and the product or service you offer and analyze whether or not a blog would resonate. It’s helpful in these instances to talk to someone who understands the industry and can point you in the right direction.
- Be Realistic and Consistent.
We realize this is rich coming from us right now, but if you want your blog to work, consistency is key. That being said, you’ll need to set some realistic goals. Blogging takes time, so figure out what you’re capable of before diving in headfirst.
Outsourcing does not mean selling out. It’s important to recognize that your time might best be spent at something else, like selling your product, performing your service, caring for your clients or obtaining news ones. Practically speaking, blogging requires good writing, which might not be your bag, and that’s okay. In this instance, hire someone who knows what they’re doing (like, for instance, us…) and get back to business. A great writer will quickly pick up on your company’s voice and the type of material that is of interest to you and clients, making for an engaging and effective communication tool.
- Share Strategically.
Your blog will be of no value to you if it goes unnoticed. The strategy behind how you share and promote this platform is as important as the content it contains. Whether your using social media channels, e-blasts, or SEO, you’ll want to determine the most effective methods for sharing. Again, this is where outsourcing can be very helpful. With social media changing on a daily basis, we are constantly tweaking our techniques, researching best new practices and making sure our clients see results.
As always, we’re here to get the conversation started, so let us know what you think and what you’d like to see on the blog. Feel free to leave a comment or drop us a note. Thanks for stopping by and happy blogging.