Just as each of our clients is unique, so, too, are the PR strategies and tactics that will deliver the results they deserve. The start of a new year is a good time to evaluate the latest PR trends and methods. Here are a few Team Fleisher is watching (and practicing) in 2016.
- Real-Time
From SnapChat to Periscope, news is king. How we plug in PR and deliver content in real time (or as close to it as possible) so it is timely, relevant and on target is still key. As PR pros, we must monitor trends, topics and events for in-the-moment opportunities. Think ‘Oreo’s tweet’ during the Super Bowl blackout a few years ago.
- Thought Leadership
Team Fleisher has emphasized thought leadership for years because, quite simply, positioning a company’s leaders as the experts in their space can be a great basis for almost any PR strategy. In addition, establishing thought leadership can “elevate” the collateral content. After all, if you’re the expert it only makes sense that your content is valuable, educational and worth the time.
- Content Amplification
Quality content is a terrible thing to waste! Leveraging and amplifying content can lead to more eyes on it and, thus, fuel PR efforts. The quality of the content—whether an infographic, white paper or by-lined article–is more critical than ever. Remember, a company’s content is an extension of its brand. It must be consistent and of the very highest quality.
- True Engagement
Creating social media influence can be tricky for many companies. There are ways to “buy” followers on social media. It’s our experience that these followers don’t amount to much in terms of influence. They’re just not the cult evangelists who can really build your brand. Instead, developing a network made up of your target audience is far more valuable, and leads to more meaningful engagement. Building influence among an engaged audience is also more likely to deliver results.
What tactics and trends are you considering in the year ahead? Shoot us an email. We’d love to hear.
