Nearly a decade ago, I entered the world of public relations and marketing communications. As a former TV reporter, it was an easy transition. Stories were my passion and, because I had been a journalist for so many years, I knew exactly what reporters needed to tell a good story, and do it effectively.
In the beginning, I worked alone, out of my house, on my trusty laptop. Panera and Starbucks were my go-to for meetings, and I went by MBF Communications (the B is for Beth, my middle name). That lasted for a couple years. Thankfully, my business grew, and eventually I shifted to Fleisher Communications Group. The “group” became increasingly important as I added professionals who could offer clients the full array of mar/comm services. It became very clear, early on, that our agency differentiator would be our people, communication experts with the experience and expertise to deliver the results our clients deserved.
Fast-forward to 2016. Team Fleisher has grown across the board. We have more clients, more offerings, and, yes, more team members. So when I took a look at our brand last spring, I decided it was time for a refresh. The first, perhaps the most important, consideration was the name. We debated long and hard over a name that would capture the personality of our agency. Did Fleisher Communications Group still reflect who we are, why we’re different and what we deliver? At the end of the day, the team was split. Half said yes, let’s go for it. The rest, were not so sure.
Enter the founder, me. Believing that more often than not, the status quo benefits from a bit of a shake-up, I pulled the trigger on the name change. Sure, it’s not a dramatic departure. In fact, our emails have always been Team Fleisher. But today I’m proud to say we are more than a group. We are a team of talented, dedicated, experienced pros working together to deliver communication solutions that truly stand out.
New Year. New Name. Still one mission. We’ve Got This.